With almost 3,000 exhibitors from 52 countries, AGRITECHNICA is the largest leading international trade fair for enthusiastic pioneers of agriculture. This year it opened its doors and gates to almost 500,000 visitors from 12 – 18 November on the exhibition grounds in Hanover.

The Media Spectrum team once again had the honour of staging CLAAS’ trade fair appearance. As a full service production company and trade fair construction service provider, we worked together with CLAAS and the fischerappelt agency on the realisation of the trade fair stand in order to successfully present this concept on a gross exhibition area of 7,200 m².

The structurally and technically very demanding planning and realisation in the areas of stand construction, rigging, trussing, lighting, sound, video and media technology was carried out by our team. This included the installation of 40 tonnes of flying equipment and 1,000 spotlights under the hall ceiling, the laying of 120 km of cable and 7,200 m² of chipboard flooring. A transparent LED banderole, a 10 x 5.5m LED wall as the centrepiece of the stage show and many interactive touch points and moving image media rounded off our client’s highly complex and digitalised range of services.

We also realised other trade fair stands for AGRAVIS, Valmont, CLAAS Industrietechnik and TechnikCenter Grimma.

Our team of almost 50 people managed the assembly and dismantling as well as the event logistics with over 40 articulated lorries over a production period of 33 days on site.

CLAAS and fischerappelt, thank you very much for your trust and partnership in this impressive project. We are already looking forward to the new challenges and technical highlights at Agritechnica 2025!